Our mission is to be an advocate for US small businesses in a regulatory environment that increasingly puts them at a disadvantage. Up first on our agenda is to eliminate the act of sales tax filing for business owners.

Our Leadership

Robert Schulte
Robert Schulte

Founder / Product  

Farhan Sarwar
Farhan Sarwar

Engineering  

Edward Earnest
Edward Earnest

Revenue  

Melanie Singer Spiegelman
Melanie Singer Spiegelman

Strategy  

Our Investors

Investor - Madrona Venture Group
Investor - Cowboy Ventures
Investor - Vulcan Capital
Investor - Greycroft

Our Story

LumaTax was founded by Robert Schulte, a veteran of the sales tax industry, and launched out of Pioneer Square Labs in the fall of 2016. Pioneer Square Labs is a startup studio in the heart of Seattle that has gone on to successfully spin out a number of exciting startups, since LumaTax became its first funded spin out.


Prior to LumaTax, Robert worked as a Senior Tax Auditor for the State of California. In this role, he learned the ins and outs of sales tax - and came to fully appreciate the burden placed disproportionately on small businesses when it comes to sales and use tax calculation, reporting, and remittance. Robert went on to found Taxcient, a sales tax software company, in the early 2000's. Taxcient eventually merged with Avalara, and Avalara has since become the industry leader in the sales tax software space, catering primarily to large, enterprise customers.


Robert, a lifelong entrepreneur, has always been aware of the fact that there are no adequate, affordable sales tax solutions for the "little guys". At the same time, these small businesses are the lifeblood of the American economy. Ultimately, LumaTax evolved over the course of a decade from an idea, to an opportunity, to a company - one that Robert is uniquely qualified to lead.

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