Right now, 2.7 billion people are tweeting, browsing Facebook, adding filters to Instagram pics, and pinning away on Pinterest. That's great news for small business owners because social media gives you an affordable way to connect with potential customers. But how do you get people to follow you, like your page, and share your posts? Start with these three simple strategies.
Add Social Links to Email Signatures
The first step to getting more likes and followers is to increase the visibility of your social media profiles. Chances are, you're already sending emails to leads, vendors, customers, and contacts. Add your social links to your email signature, along with a call to action to like your page or follow your company. This simple step only takes a few minutes and is a great way to increase your social media exposure.
Add Social Links to Your Website
Most website builders and site templates make it easy to promote your social profiles, so make sure you're taking advantage. Add social icons to your website header, footer or both - and incorporate them into your blog template.
Want more engagement? Add buttons that make it easy for readers to share your posts on their social networks. Or, add this Facebook plugin to allow blog readers to comment on your posts using their Facebook account.
Run a “Like” Ad on Facebook
Another great way to capture more Facebook fans is to run a “like” ad. You can put as much or as little money behind it as you want, and since the goal is simple, it's easy to measure performance.
Dynamic targeting tools make it easy to ensure your ad is seen by people who are most likely to be interested in your business. Use audience filters to carefully define your target demographic. Choose your audience based on location, age, marital or parental status, interests and more. You can also use Facebook's ad pixel to retarget site visitors and lookalike audiences.
Follow these three simple steps and you'll have more page likes and social followers in no time!
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