One of the biggest challenges of owning a small business is figuring out how to market your company without breaking the bank. Use these three free and easy marketing ideas to get started!
Set Up Your Google Business Page
Google basically owns the internet, so it only makes sense add this "to-do" to the top of your marketing priority list. Setting up your page is free, easy, and it helps potential customers learn about your business.
According to Google, the biggest benefits of launching a business page are, you can "manage how your business information appears across Google Search and Maps, and you can interact with customers new and old and tell them the story of your business." When you're ready, use this handy getting started guide to set up your page.
Should you set up a Google+ page, too? Though not the most popular social network, having an active presence there can help your business be more discoverable in search results. Since Google also owns YouTube and videos appear at the top of search results, setting up a channel is another great way to get more eyes on your brand. But before you start making profiles left and right, consider this next point...
Social media provides an excellent platform for small businesses to connect with potential customers. Better yet, it's free, and it doesn't take much time. But where do you start? The experts at Sprout Social have some advice.
"A big mistake small businesses encounter is trying to tackle every social channel at once. We love your eagerness, but let’s face it–you have to take your time and invest in a few of the essentials first. Unsure what networks are right for you? We’ve got you covered with our small business guides for each main network."
Research your audience to figure out where to focus. Your goal is to figure out which platforms your target customers are most active on. Pick two, and spend your time building a strong presence on those sites.
Take Advantage of Community Sites
If you provide a service, like landscaping, furniture refinishing, or party planning - neighborhood sites can be a great free marketing tool. Before you start setting up profiles, figure out what sites are the best fit for your company.
Home service providers may have great success on HomeAdvisor, whereas party planners may have better luck on a site like NextDoor. Not only are these sites free, but they are also location and sometimes even niche specific.
Being able to talk to neighbors and community members about what you have to offer can be a powerful tool. As you work with people, encourage them to post a referral or positive review on your profile to help generate more business. Some businesses thrive off inquiries and referrals from community sites alone!
Use these free and easy marketing tips to start driving potential customers to your small business!
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